The media landscape has undergone transformational change in recent times. At Vizeum we have long acknowledged that everything and everyone is interconnected and interdependent. Consumers can now access content about brands anywhere, anytime and on their own terms across a plethora of devices.
The result is that media is converging around the consumer with the lines between sales and communications blurring. The opportunity to leverage paid, owned and earned assets to drive business performance is huge. Media is more searchable, biddable, sociable, transactional and ultimately more important because it is providing a more direct route to increased revenue for clients than ever before.
In order to take advantage of this new convergent media world, clients need teams that have the skills and capabilities to deliver holistic solutions across the entire media ecosystem. At Vizeum, we can pull together all the specialist resources of the Dentsu Aegis Network in a very seamless way to ensure we are delivering consistent messaging throughout the consumer journey. Essentially, we build bespoke teams around a client’s business.
To facilitate this, iProspect has moved in to the same building as Vizeum on Harcourt Road. This makes it easier to ensure that all digital performance activity is working in harmony with traditional and brand led communications. We are excited about the opportunity to build closer functioning teams to incorporate iProspect’s unique skill set as the leading digital performance marketing agency in Ireland.
Welcome to Harcourt Road!