Before we get stuck in, I just want to flag that this is week’s Innovatie is verrrry P R E D I C T A B L E, but I just think they are so so cool, I couldn’t resist. So, without further ado, I give you… SNAP SPECTACLES!
In case you’ve been living under a rock, Snap Inc. (new name for Snapchat) have decided to enter the wearables space with a pair of snap-recording sunglasses. “But wait!” I hear you say, “aren’t they just copying Google Glass?” Well, that’s an interesting point my friend, but you’d be wrong there. These shades are basically the opposite of Google Glass.
First of all, they’re fun. They’re going to come in three different colours and basically look like something you’d pick up in a souvenir shop on your hols. Evan Speigal even refers to them as a toy. Secondly, they’re cheap (compared to Google Glass, which launched with a retail price of $1,500), costing less than a pair of Ray-Ban aviators, at $129. Finally, the whole point of the Spectacles is not to make progress in technology, or change how we interact with the world… All they are for is recording your Snap videos and uploading them directly to the app. Oh, and before your inner creep gets too excited, they will have little lights on the front that will flash to indicate recording. Check out the video here: https://youtu.be/XqkOFLBSJR8
All that aside, Spiegs is cautious: only a small number are going to be produced to begin with, and they will be rolled out slowly to see how they land. Now of course there’s a chance that these will be a complete flop, but all Snap Inc. needs is for the shades to stay cool for long enough to get us mugs buying a pair in the hopes of coming the next James Kava (cos we’re all gas b*tches).
For brands, I see two main possibilities: Firstly, they could give pairs to their consumers at events / to influencers to capture footage and push this out as part of comms. Secondly, further down the line, wouldn’t it be cool for a brand to do a partnership with them?? I’m thinking S P E C T A C L E S x R A Y – B A N. Remember, you heard it here first.
So in conclusion, I can’t wait to get my hands on a pair.
That’s all folks
Same time, same place next week
Remember, be good. And if you can’t be good, be careful