October 1st saw Dentsu-Aegis Network host their first ever group-wide event for graduates currently studying media and media related courses at the Aviva Stadium.
In excess of 80 grads attended on the night to mix and mingle with various media professionals across Vizeum, Carat, Isobar & iProspect. The evening kicked off informally with some drinks and light snacks and allowed the grads to casually approach and interact with representatives from all of the agency arms of Dentsu-Aegis; from our own newcomers to our CEO Liam McDonnell and discuss any elements of media from the day to day rigours of agency life to the most all-encompassing rebranding campaigns. Liam made a speech welcoming them and thanking them for attending and set the tone for a fun, casual and friendly atmosphere. After a period the grads were then split up and sent to opposite ends of the corporate suite to commence the Q&A sessions.
Each Q&A session had approximately 40 grads and five representatives of Vizeum; our Managing Director Conor Murphy introduced the agency, explained what we do and how we differentiate ourselves from other agencies both at home and globally. He touched on our media values, our unique approach and our position as a proud proponent of paradigm breaking with some key examples of our award winning work. The floor was then opened up to questions from the grads themselves and it didn’t take long for the hands to start shooting up!
The panel was made up of a mixture of team members of varying experience levels such as Ali Donnelly on Digital Media, Sarah Foley on Social Media, Manuel Yoacham on Media Planning and myself on AV Planning & Buying.
The range of questions was as varied as the work we do, everything from Google Doubleclick to Tayto Pop-Up shops and Snapchat for brands was covered which afforded real insight to the grads about the diversity of life in a media agency and the cohesion within each brand team to deliver exceptional ideas to drive excellent results. After 20 minutes of questions we switched to the other grad group and repeated the process albeit with completely different questions! The divided group helped those who were perhaps less familiar with agency life and the agencies role to not feel as intimidated amongst their peers when asking questions in what was a somewhat more approachable environment.
Once all four agencies had met both groups we returned to the main area for some more light refreshments and food and the grads had the opportunity to perhaps ask follow up questions to what they had fielded in the sessions, to others who had discovered that Vizeum is a cohesive agency where all media experts work together daily to deliver strategies and ideas regardless of the execution medium. Grads were encouraged to approach any member of the team, denoted by the yellow name tags we wore and they didn’t have to be asked twice! Some even discovered they had a burgeoning interest in an area of media they previously hadn’t considered as they had had no exposure to how that area operated but now given a small taste they wanted to know about blogs to read, influential people to follow on twitter and other extra-curricular work they could do to help nurture their interest and ultimately make themselves more employable upon completion of their studies.
The night was a huge success, it was exceptionally well received by the grads and their lecturers and it definitely put Vizeum at the forefront of their mind as they move towards working in the industry and we wish them all the very best of luck.