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Vizeum is a strategic agency created for the new era of media. We exist to step-change our clients’ communications.  We do not start with an ad. We do not start with media. We start from a different place. We combine our unique understanding of underlying human motivations and the new human behaviours enabled by the digital age, to help our clients grow their business.

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Meteor : Choice Music

 

 

 

Headline/Reason Worth Sharing

Taking a sponsorship to the next level we created a campaign that raised awareness for Meteor’s sponsorship of the Meteor Choice Music Prize.

How the Work Meets Brand Ideals

This campaign has it all. It was both pioneering and tactical when it came to its media approach leading to exceeded targets, raising not only event awareness and Meteor’s involvement, but also creating a platform for meteor fans to truly engage with the brand.

Challenge

Irish telecoms company Meteor wanted Vizeum to help them draw attention to its sponsorship of the Choice Music Prize, a prestigious awards ceremony celebrating Irish music. The company also created its own category at the awards, Meteor Song of the Year, to be decided by public vote.

Insight and Strategy

Seamless integration

We took a pioneering and tactical approach to create a seamlessly integrated campaign. We used social to announce the Meteor Song of the Year category and partnered with bloggers to generate buzz, accompanied by editorial content. Activity drove users to the Facebook page.  An app was created to house each shortlisted song and users could listen and vote through this mechanism. Spotify placements, YouTube targeting, promoted Tweets and display on prominent music sites supported the activity.

Execution/Solution/Innovation

Making an exclusive event available to all

To open the event up to everybody, regardless of whether or not they were attending, we live-streamed the event through Twitter and encouraged participation with promoted trends and posts.

Results/Business Effect

Truly engaging content

More than 18,500 votes were generated through Facebook and our campaign generated 6,000 more fans. We achieved a 14 per cent increase in Twitter followers and 28,000 views of the live streams. Some of our promoted posts saw more than 580,000 impressions, nearly 11,000 clicks and more than 9,000 actions.