More about our network

Vizeum is a strategic agency created for the new era of media. We exist to step-change our clients’ communications.  We do not start with an ad. We do not start with media. We start from a different place. We combine our unique understanding of underlying human motivations and the new human behaviours enabled by the digital age, to help our clients grow their business.

Find out more at vizeum.com View our global locations

Our Approach

Our People & Our Process

Conor Murphy, Managing Director

Conor Murphy, Managing Director

Having joined Vizeum five years ago, I became managing director of Vizeum Ireland in 2011. Previously I worked at sister agency Carat, where I joined as  TV buyer in 2002. I worked my way up through the agency to become a board director in 2008. I have had the pleasure of working with many great companies such as eir Group, Vodafone, Bank of Ireland, Lifestyle Sports, BMW MINI, Largo Foods, amongst many others. In my time in Vizeum I have seen the agency grow to become one of the most successful agencies in Ireland. I get particular satisfaction from seeing young graduates develop their skills, experience and career at Vizeum and our ability to attract and retain the best talent.

Joanna Gorczak, Head of Client Services

Joanna Gorczak, Head of Client Services

Jo is responsible for driving excellence across all our teams and continuing to build on our strong reputation both with clients and media owners. As the longest member of the Vizeum team, she has been instrumental in the growth and success of the company and exudes an unmatched passion for the industry. These days, you’ll typically find her in brainstorms; challenging the teams to deliver even more magic to our clients’ campaigns to deliver truly effective and engaging communications. Her experience includes work across a breadth of categories but brings particular experience in targeting Teens & Mums and working in restricted marketing categories (HFSS and Alcohol). Brand experience includes: Largo Foods, Kerry Foods, Irish Distillers Pernod-Ricard and McDonald’s

Jane Madden, Head of Strategy

Jane Madden, Head of Strategy

I began my career in San Francisco with the renowned Advertising Agency, Goodby Silverstein & Partners, where I was lucky enough to work on the prestigious “Got Milk” campaign. In 2005, having returned to Ireland, I joined McCann Erickson as the senior strategic planning director responsible for Mastercard and Sprite. In 2007 I joined Publicis Dublin as Planning Director and was responsible for the thinking behind many award wining campaigns such as SPAR, Cadbury, Vhi & TG4. I joined Vizeum as Head of Strategy in January 2015.

Meabh Connellan, Head of Digital

Meabh Connellan, Head of Digital

I joined Vizeum 8 years ago as a founding member of the digital team. My passion and commitment to digital media has enabled me to progress rapidly to become Digital Account Director in 2012 and subsequently Head of Digital two years later. I like to take a creative outlook on planning and support this with excellent strategic thinking. I have experience working across many industries and brands including the telecoms, lifestyle, energy, FMCG, alcohol, entertainment and cosmetic industries. I have recognised trends in the industry and built a robust digital team to take full advantage of all the opportunities these digital trends have to offer. Most recently I have been shortlisted for the IAPI Doyenne Award.

Conor M. Murphy, Business Director

Conor M. Murphy, Business Director

Conor joined Vizeum from Havas in 2010. He has over 15 years’ experience working across leading Irish and international brands. Over that time, he has overseen the development of media communications platforms for brands such as Bulmers Cider, Johnson & Johnson, 20th Century Fox and Meteor. Conor grew up in Dublin and used to spend most of his time away from the office either cycling, playing poker or motor racing before the arrival of his son nearly two years ago. Life is a bit more sedate these days; cycling is now a two man sport, poker has turned to Peppa Pig and motor racing is viewed strictly from the couch.

Maxine Hands, Business Director

Maxine Hands, Business Director

Maxine joined Vizeum in 2012 as the Business Director on Kerry Group, Irish Distillers Pernod Ricard & RTÉ.  Maxine has been working in media for over 15 years, across Irish, UK & International agencies.  Maxine is passionate about the media industry and her key strengths include; strategic planning based on consumer insights, creating engaging partnerships with media owners and delivering results based client solutions.

‘The Vizeum Way’

We work to a rigorous proprietary planning process to integrate communications around the consumer decision making journey which we customise to meet our clients specific requirements.

CCS – the Consumer Connection System

We have developed the world’s most robust media study enabling us to unravel consumer decision-making journeys and identify exactly which channel to use and when to engage your consumers.   Because we built this on behalf of our clients, we have ensured 3 crucial things:

  1. It works seamlessly with all existing client-owned consumer segmentations. We simply fuse our data with yours.
  2. It is highly media actionable. Most clients find their segmentations define their target audience, but never help them detail a media plan or weigh up alternative communications choices.
  3. It is built for the modern day consumer landscape, covering 60+ different forms of consumer touchpoints. We regularly update these to ensure we capture all developing digital media.

Unique understanding and knowledge

We have developed insight into consumer motivations and needs and how these translate into purchasing decisions and media choices with Synovate Censydiam.