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Vizeum is a strategic agency created for the new era of media. We exist to step-change our clients’ communications.  We do not start with an ad. We do not start with media. We start from a different place. We combine our unique understanding of underlying human motivations and the new human behaviours enabled by the digital age, to help our clients grow their business.

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Social Media

11/11: Singles Day – Innovatie

By vizeumie on 11th Nov 2016
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Moving swiftly on from the trials and tribulations of the past few days, welcome to this week’s Innovatie!   So, does anyone know what today is? 11/11? No? Well, let me educate you, my Western friends. Today is Double Eleven – or what used to be known as “Singles’ Day” in China. Think Black Friday [...]

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Facebook Secret Messages – Innovatie

By vizeumie on 7th Oct 2016
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Hello and a happy Friday to you all (only if you’re reading this on a Friday, obvs… otherwise, just hello).   This week’s innovation is hot off the presses and continues along what appears to have become a theme running through a lot of my Innovaties… Internet creepin’.   Ladies and gents, I give you… [...]

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Social Banking in Singapore – Innovatie

By vizeumie on 8th Jul 2016
phone interface for singapore

Hello pals   Welcome to the first blog instalment of Innovatie. The good people at Vizeum Dublin HQ know Innovatie well, but it’s time to bestow our favourite innovations on the wider web. Hope you enjoy what’s to come! Bitta craic sure.   This innovation comes all the way from Singapore (where the forecast for [...]

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Social Media & Product Placement

By vizeumie on 21st Aug 2015
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Advertising happens on every social platform. Whether it has been formally monetised or not is irrelevant; people (and brands) will find a way to promote on every corner of the internet, guerrilla-style or otherwise. Product placement in social is a bit of a grey area at present, but for brands and influencers alike, it’s proven [...]

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Vizeum & iProspect, the perfect team

By vizeumie on 29th May 2014
Convergence Image

The media landscape has undergone transformational change in recent times. At Vizeum we have long acknowledged that everything and everyone is interconnected and interdependent. Consumers can now access content about brands anywhere, anytime and on their own terms across a plethora of devices.   The result is that media is converging around the consumer with [...]

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Vizeum & iProspect, the perfect team

By vizeumie on 29th May 2014
Convergence Image

The media landscape has undergone transformational change in recent times. At Vizeum we have long acknowledged that everything and everyone is interconnected and interdependent. Consumers can now access content about brands anywhere, anytime and on their own terms across a plethora of devices.   The result is that media is converging around the consumer with [...]

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TV3 ShowPal Taking Dual Screening to Another Level

By vizeumie on 21st Oct 2013
TV3 Showpal App Image

TV3’s ShowPal companion app has recently landed on our mobile devices, bringing a massive opportunity for advertisers to increase consumer engagement and take advantage of lucrative impulse purchase possibilities. Digital audio watermarking technology will immediately ‘link’ the ShowPal app on your mobile device to the content broadcast on TV3e whether viewed live or time-shifted. In [...]

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Youth Sn’app’shot

By vizeumie on 1st Aug 2013
Youth Sn'app'shot

Approaching someone under the age of 24, it’s common to instantly start feeling technologically inadequate and out of touch. However, Vizeum research should have you feeling reassured as there is huge commonality in consumption across age groups. Our research focused on those under the age of 24, looking primarily at apps and app habits. Smartphone [...]

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Twitter Brand Battles

By vizeumie on 26th Jul 2013
O2_Tango

Make sure to check out the relatively new idea of brand vs brand battles on Twitter. Previously a direct interaction with your competitors was taboo and brands veered away from any public battle. However, last year we saw one of the first brand vs brand public challenges on Twitter, when Kit Kat challenged Oreo to [...]

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Eurovision 2013

By vizeumie on 24th May 2013
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Eurovision 2013! Check out our Eurovision infographic from last Saturday night’s extravaganza. Some key stats included surrounding both TV consumption and the power of the second screen.

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THE VISUAL WEB

By vizeumie on 22nd Oct 2012
myspace 1

Digital is becoming increasingly visual for both brands communicating with their audience and for users sharing content amongst their social networks. Going back to the early stages of user generated content, blogs were one of the original forms of sharing. However as users flocked towards facebook, posts became increasingly shorter until there was a gap [...]

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THE VISUAL WEB

By vizeumie on 22nd Oct 2012
myspace 1

Digital is becoming increasingly visual for both brands communicating with their audience and for users sharing content amongst their social networks. Going back to the early stages of user generated content, blogs were one of the original forms of sharing. However as users flocked towards facebook, posts became increasingly shorter until there was a gap [...]

Read More