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Digital

Trump or Kittens – Innovatie

By vizeumie on 23rd Jan 2017
kitty

Happy Monday ladies and gentlemen   Welcome to this slightly later than scheduled episode of Innovatie.   In case you missed it, the world as we know it officially came to an end on Friday. The times they are a-changin’. So is it sink or swim? Adapt or die? How about we take a leaf [...]

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BBC Three – Innovatie

By vizeumie on 2nd Dec 2016
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OKAY boys and girls (is what Gay used to say on the Toy Show)   So, some of you may know that I spent some time as a TV buyer, but what you may not know is that TV is one of my all-time F A V E things in the whole wide world. I [...]

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11/11: Singles Day – Innovatie

By vizeumie on 11th Nov 2016
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Moving swiftly on from the trials and tribulations of the past few days, welcome to this week’s Innovatie!   So, does anyone know what today is? 11/11? No? Well, let me educate you, my Western friends. Today is Double Eleven – or what used to be known as “Singles’ Day” in China. Think Black Friday [...]

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VOGUE: Influence vs Reach – Innovatie

By vizeumie on 4th Nov 2016
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Afternoon folks   Hope everyone had a good Halloween!   Apolz for leaving you hanging last week… I know some of you were waiting with bated breath but I didn’t want to disappoint anyone with a below-average Innovatie. Plus, this one required some thinking so I wanted to make sure I wasn’t hungover writing it [...]

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Totes Emosh – Innovatie

By vizeumie on 21st Oct 2016
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Happy Friday, folks!   Innovatie has been live for almost 4 months. Can you believe it?? Pure madness. Where does the time go?   Sure look, says you. And sure listen, says I.   Anyway, this week’s innovation is all about your F E E L I N G S. “What are those?” I hear [...]

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Facebook Secret Messages – Innovatie

By vizeumie on 7th Oct 2016
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Hello and a happy Friday to you all (only if you’re reading this on a Friday, obvs… otherwise, just hello).   This week’s innovation is hot off the presses and continues along what appears to have become a theme running through a lot of my Innovaties… Internet creepin’.   Ladies and gents, I give you… [...]

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Snap Inc. Spectacles – Innovatie

By vizeumie on 30th Sep 2016
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Before we get stuck in, I just want to flag that this is week’s Innovatie is verrrry P R E D I C T A B L E, but I just think they are so so cool, I couldn’t resist. So, without further ado, I give you… SNAP SPECTACLES!   In case you’ve been living [...]

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Tinder x Spotify – Innovatie

By vizeumie on 23rd Sep 2016
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Dark days, folks. Dark days.   Brangelina is no more. Such a mixed bag of emotions, isn’t it? Vindication for some. Sadness, shock and surprise for others (told you there’d be alliteration). Regardless of your feelings, I think we can all agree on one thing: Jennifer Aniston definitely had a little lol to herself.*   [...]

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Ted Baker Shoppable Video – Innovatie

By vizeumie on 14th Sep 2016
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Well hello there boys & girls! Welcome to the latest installment of Innovatie!   So… the iPhone 7! ***jokes*** Like I’d ever be that predictable.   No, today it’s all about… VEGAN PIZZA! Also jokes… Where do I like to keep you? (answer: on your toes!)   Fun fact: Innovatie loves clothes. So this week [...]

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Sky Delves into Virtual Reality – Innovatie

By vizeumie on 12th Aug 2016
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Hello friends So here we are… Instagram Live! Haha, gotcha. Nope, over here at the Innovation Desk we like to buck the trend… Go against the grain… Throw caution to the wind… etc. etc. We’re going to have a look at a company that’s making some really interesting headway in the virtual reality field – [...]

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Social Banking in Singapore – Innovatie

By vizeumie on 8th Jul 2016
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Hello pals   Welcome to the first blog instalment of Innovatie. The good people at Vizeum Dublin HQ know Innovatie well, but it’s time to bestow our favourite innovations on the wider web. Hope you enjoy what’s to come! Bitta craic sure.   This innovation comes all the way from Singapore (where the forecast for [...]

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Wearable Tech – Function, Fitness and Advertising

By vizeumie on 17th Sep 2015
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Wearable technology is already becoming common amongst the early innovators of today. From Apple Watches and Galaxy Gear, to Jawbones and GoPros, wearables are becoming more and more common. Wearable technology serves a purpose that smartphones could never fulfil. That is because wearables are actually connected to our body, meaning we’ll become even more connected [...]

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Social Media & Product Placement

By vizeumie on 21st Aug 2015
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Advertising happens on every social platform. Whether it has been formally monetised or not is irrelevant; people (and brands) will find a way to promote on every corner of the internet, guerrilla-style or otherwise. Product placement in social is a bit of a grey area at present, but for brands and influencers alike, it’s proven [...]

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Will Apple knock Spotify off its perch?

By vizeumie on 30th Jul 2015
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Apple’s decision to launch a music streaming service has ruffled a few feathers in recent weeks. The service will be available from 4pm today and promises to build its library to a lofty 30 million tracks. It will initially offer 3 month long trials, but in time will tackle Spotify head-on with free and paid-for [...]

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Advertising through the looking Glass?

By vizeumie on 25th Sep 2014
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We have been lucky enough to get our hands on a pair of Google Glass here in Vizeum and it has got us thinking about how they might be used for advertising. Google have repeatedly denied that there will be ads on Goggle Glass but once the user base grows it is more than likely [...]

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Dominance of the TV Screen

By vizeumie on 4th Sep 2014
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A new UK study by Millward Brown highlights the continued dominance of the TV screen Upon reading the recent release from WARC on multiscreenig a number of points struck us. Notably, that whilst digital usage is certainly on the increase and multi-screening more commonplace, the TV screen still remains at the top, garnering the most [...]

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Facebook Ad Scheduling

By vizeumie on 22nd Aug 2014
Facebook

What you need to know: Facebook will now allow us to run ads at specific times of day, a previously unavailable feature. It’s hardly news that the most effective online advertising will hit the right people at the right time, so the ability to target groups based on when they are most likely to be [...]

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Vizeum & iProspect, the perfect team

By vizeumie on 29th May 2014
Convergence Image

The media landscape has undergone transformational change in recent times. At Vizeum we have long acknowledged that everything and everyone is interconnected and interdependent. Consumers can now access content about brands anywhere, anytime and on their own terms across a plethora of devices.   The result is that media is converging around the consumer with [...]

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Vizeum & iProspect, the perfect team

By vizeumie on 29th May 2014
Convergence Image

The media landscape has undergone transformational change in recent times. At Vizeum we have long acknowledged that everything and everyone is interconnected and interdependent. Consumers can now access content about brands anywhere, anytime and on their own terms across a plethora of devices.   The result is that media is converging around the consumer with [...]

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TV3 ShowPal Taking Dual Screening to Another Level

By vizeumie on 21st Oct 2013
TV3 Showpal App Image

TV3’s ShowPal companion app has recently landed on our mobile devices, bringing a massive opportunity for advertisers to increase consumer engagement and take advantage of lucrative impulse purchase possibilities. Digital audio watermarking technology will immediately ‘link’ the ShowPal app on your mobile device to the content broadcast on TV3e whether viewed live or time-shifted. In [...]

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