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Trump or Kittens – Innovatie

By vizeumie on 23rd Jan 2017
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Happy Monday ladies and gentlemen   Welcome to this slightly later than scheduled episode of Innovatie.   In case you missed it, the world as we know it officially came to an end on Friday. The times they are a-changin’. So is it sink or swim? Adapt or die? How about we take a leaf [...]

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Marketing Breakfast January 2017: Future Focus

By vizeumie on 10th Jan 2017
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There’s never a better time to look towards the future than in the month of January. Over the past number of years we’ve seen the marketing industry both progress and fragment; and technology has been the driving force behind many of these changes. As marketers, it would be fair to say we’ve all wondered not [...]

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BBC Three – Innovatie

By vizeumie on 2nd Dec 2016
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OKAY boys and girls (is what Gay used to say on the Toy Show)   So, some of you may know that I spent some time as a TV buyer, but what you may not know is that TV is one of my all-time F A V E things in the whole wide world. I [...]

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11/11: Singles Day – Innovatie

By vizeumie on 11th Nov 2016
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Moving swiftly on from the trials and tribulations of the past few days, welcome to this week’s Innovatie!   So, does anyone know what today is? 11/11? No? Well, let me educate you, my Western friends. Today is Double Eleven – or what used to be known as “Singles’ Day” in China. Think Black Friday [...]

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VOGUE: Influence vs Reach – Innovatie

By vizeumie on 4th Nov 2016
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Afternoon folks   Hope everyone had a good Halloween!   Apolz for leaving you hanging last week… I know some of you were waiting with bated breath but I didn’t want to disappoint anyone with a below-average Innovatie. Plus, this one required some thinking so I wanted to make sure I wasn’t hungover writing it [...]

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Totes Emosh – Innovatie

By vizeumie on 21st Oct 2016
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Happy Friday, folks!   Innovatie has been live for almost 4 months. Can you believe it?? Pure madness. Where does the time go?   Sure look, says you. And sure listen, says I.   Anyway, this week’s innovation is all about your F E E L I N G S. “What are those?” I hear [...]

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Facebook Secret Messages – Innovatie

By vizeumie on 7th Oct 2016
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Hello and a happy Friday to you all (only if you’re reading this on a Friday, obvs… otherwise, just hello).   This week’s innovation is hot off the presses and continues along what appears to have become a theme running through a lot of my Innovaties… Internet creepin’.   Ladies and gents, I give you… [...]

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Snap Inc. Spectacles – Innovatie

By vizeumie on 30th Sep 2016
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Before we get stuck in, I just want to flag that this is week’s Innovatie is verrrry P R E D I C T A B L E, but I just think they are so so cool, I couldn’t resist. So, without further ado, I give you… SNAP SPECTACLES!   In case you’ve been living [...]

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Tinder x Spotify – Innovatie

By vizeumie on 23rd Sep 2016
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Dark days, folks. Dark days.   Brangelina is no more. Such a mixed bag of emotions, isn’t it? Vindication for some. Sadness, shock and surprise for others (told you there’d be alliteration). Regardless of your feelings, I think we can all agree on one thing: Jennifer Aniston definitely had a little lol to herself.*   [...]

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Odds by Adidas – Innovatie

By vizeumie on 16th Sep 2016
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GOOD MORNING CHILDREN! Does Daddy wanna have breakfast with you or what??? Come onnnnnn   We’ve been heavily involved in some vintage Tommy Tiernan here in Vizeum HQ recently, so anyone that hasn’t seen Tommy Tiernan Live (2002), I’m sorry, you definitely won’t get that.   So, most of the innovations that are shared tend [...]

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Ted Baker Shoppable Video – Innovatie

By vizeumie on 14th Sep 2016
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Well hello there boys & girls! Welcome to the latest installment of Innovatie!   So… the iPhone 7! ***jokes*** Like I’d ever be that predictable.   No, today it’s all about… VEGAN PIZZA! Also jokes… Where do I like to keep you? (answer: on your toes!)   Fun fact: Innovatie loves clothes. So this week [...]

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Aido – Your New Best Mate – Innovatie

By vizeumie on 2nd Sep 2016
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Ladies and Gents It’s finally here. The most life-changing tech update since the launch of the fingerprint scanner on the iPhone. After 6 long, arduous years, you can now zoom on Insta! #creepsunite because let’s be honest, we’ve all been there: “MUM you can’t zoom on Insta. Oh my GOD did you like it?! That [...]

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Sky Delves into Virtual Reality – Innovatie

By vizeumie on 12th Aug 2016
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Hello friends So here we are… Instagram Live! Haha, gotcha. Nope, over here at the Innovation Desk we like to buck the trend… Go against the grain… Throw caution to the wind… etc. etc. We’re going to have a look at a company that’s making some really interesting headway in the virtual reality field – [...]

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Vizeum reaching out to help SMEs

By vizeumie on 5th Aug 2016
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Are you a charity struggling to secure enough donations? Are you an SME and not sure how to build real business value from your social presence? Or are you a ‘not for profit’ organisation interested in maximising your digital footprint? Vizeum, one of Ireland’s leading media agencies, has launched a free marketing consultancy service to [...]

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Low-Tech Innovation – Innovatie

By vizeumie on 15th Jul 2016
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Hey guys and gals   Ready for another Innovatie instalment?   So this week’s innovation is a bit different than usual. It’s ridiculously simple; and it’s nothing to do with advertising; but I think it’s brilliant.   It’s a low-tech “augmented reality” game that people are playing on trams in Amsterdam. The guys at Headmade [...]

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Social Banking in Singapore – Innovatie

By vizeumie on 8th Jul 2016
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Hello pals   Welcome to the first blog instalment of Innovatie. The good people at Vizeum Dublin HQ know Innovatie well, but it’s time to bestow our favourite innovations on the wider web. Hope you enjoy what’s to come! Bitta craic sure.   This innovation comes all the way from Singapore (where the forecast for [...]

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Airbnb tests booking your entire trip with new ‘Journeys’ service

By vizeumie on 2nd Feb 2016
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Airbnb is always experimenting with new ways to create meaningful experiences, now Airbnb is testing a new service that will give people something to do in new cities and, in the process, forever dispel the notion that its platform is just about helping people find a couch to crash on in a kindly stranger’s apartment. It’s called Journeys, and it’s currently [...]

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Digital Guru’s Campaign #PickOfTheMonth

By vizeumie on 2nd Feb 2016
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#POTM #2FM Rebrand What been happening? It’s been a pretty exciting few weeks for 2FM as they’ve launched their rebrand campaign. RTÉ has given 2fm a fresh and edgy new look with a new logo, new website http://2fm.rte.ie/and imaging. So we caught up with our very own Ali Donnelly (and #1 fan of Digital Guru) [...]

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The Future of TV

By vizeumie on 20th Nov 2015
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We live in a world of content abundance, there is literally anything you could possibly want, at any time, on any device. But finding content amidst the jungle of available material is difficult. Well, finding anything good anyway. With so much available how do I know what to watch? It’s hard because there is too [...]

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Consumers are not responsible for your brand, you are.

By vizeumie on 12th Nov 2015
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It’s official, brands have lost the run of themselves. And to be honest, we are all to blame.  For too long, we have all been guilty of overestimating the role brands play in people’s lives. People don’t really care about brands, at least not in the way we think they do. The language we use [...]

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